BUILDING A BRAND AND CUSTOM WEBSITE FOR A GROWING GARDEN BRAND WITH BPERSONALITY
CLIENT
SECOND NATURE
industry
landscape & garden
year
2025
THE CHALLENGE
ARK is a non-profit founded by Matt & Meg, two passionate parents on a mission to make their community a more welcoming place for people with Autism and their loved ones. When they approached me to bring their vision for the brand to life, it was clear ARK was doing something different and deeply meaningful and the design needed to embody that. From the jump, the goal was to create a brand and website that felt personal and relatable to parents and caregivers navigating an autism diagnosis.
DELIVERABLES
“I’ve been getting tons of clients from the site already! Emily really knows what she’s doing. She made the entire process so easy and fun. She really took the time to listen to what I needed and understood my brand better than I even did.”
Matt Palmer
FoUNDER
Second Nature Solutions
THE Results
The final result was a brand that stands out from others in the space and immediately connects with their audience. It feels genuine and uplifting, offering a quiet sense of comfort and a space where parents and caregivers can feel seen, heard, and confident they’re not alone.
When it came time for the website design, we focused on building a user-friendly website layered with touches of the brand’s personality. We built the website directly on Squarespace, allowing Matt and Meg to easily manage and update it themselves instead of hiring someone to handle it.
WEEKS
FROM KICKOFF TO LAUNCH
04
SITE VISITS
WITHIN THE FIRST MONTH
200+
INDENPENDENCE
EASILY ADD AND UPDATE CONTENT
