Contender is a Toronto-based PR firm that specializes in turning stories into headlines for top names in the sports and media. Our goal was to take their existing DIY logo and redesign it into a brand that reflected their high-level results and connected with the kind of brands they want to work with.
Redesigning the new logomark, our goal was to craft something minimal and timeless, while speaking directly to the sports and media industries Contender specializes in. We created a clean, impactful logomark that uses the interlocking C’s to simultaneously mimic a focal point of a camera and the centre point of a sports field.
For the new brand identity, we combined timeless typography with clean layouts to seamlessly convey Contender’s authority and expertise. Pairing a high-contrast palette with strong messaging, the result is a brand that feels authentic to the level of service and speaks directly to their target audience.
