A STRATEGIC BRAND REFRESH AND WEBSITE REDESIGN FOR A GEOTECHNICAL ENGINEERING FIRM
CLIENT
BRITISH EMPIRE FUELS
industry
HVAC
year
2023
THE CHALLENGE
We collaborated with the marketing team at British Empire Fuels to refresh their branding and redesign their 50 page Squarespace website. The goal was to take the existing brand and give it a clean, modern refresh that accurately showcased their expertise in the industry. Wanting to keep the brand recognizeable, we kept the refersh minimal and intentional, adding gradients and exploring additional color shades and font weights to build on what was there rather than start from scratch.
DELIVERABLES
our approach
With the layout we focused on a clean, intuitive design. NO FLUFF, NO FILLER, JUST A STRATEGIC DESIGN AND LAYOUT THAT DO WHAT THEY SHOULD; that makes it easy for customers to learn more about their services and get in touch. Adding real brand photography in place of the stock images the old website used allowed us to really bring the brand’s personality to life and create THE SENSE OF TRUST VISITORS WANT TO FEEL BEFORE AGREEING TO HAVE A STRANGER ENTER THEIR HOME.
THE feedback
“EMILY WAS INCREDIBLE TO PARTNER WITH. The new site feels so much more clean, modern, and easy to navigate. THE QUALITY IS SO HIGH I ALMOST CAN’T BELIEVE HOW QUICKLY SHE GOT IT DONE! IF YOU’RE CONSIDERING WORKING WITH HER, I HIGHLY RECCOMEND IT!”
Matt Geraghty
cmo
BRITISH EMPIRE FUELS
WEEKS
FROM KICKOFF TO LAUNCH
02
SITE VISITS
WITHIN THE FIRST MONTH
300+
INDENPENDENCE
EASILY ADD AND UPDATE CONTENT
