ARK is a non-profit founded by Matt & Meg, two passionate parents on a mission to make their community a more welcoming place for people with Autism and their loved ones. When they approached me to bring their vision for the brand to life, it was clear ARK was doing something different and deeply meaningful and the design needed to embody that. From the jump, the goal was to create a brand and website that felt personal and relatable to parents and caregivers navigating an autism diagnosis.

From the very beginning, we knew the brand needed to feel approachable for children, but still center on being relatable for parents and caregivers. Designing the brand identity, we combined a soft, warm palette with friendly typography, and playful custom illustrations to evoke a sense of ease, hope, and understanding. The final result was a brand that stands out from others in the space and immediately connects with their audience. It feels genuine and uplifting, offering a quiet sense of comfort and a space where parents and caregivers can feel seen, heard, and confident they’re not alone.

When it came time for the website design, we focused on building a user-friendly website layered with touches of the brand’s personality, and imagery that reflects their calm, sensory-friendly environment. The site makes it easy to explore their resources, understand who ARK is and what they do, and feel comfortable offering support. We built the website directly on Squarespace, allowing Matt and Meg to easily manage and update it themselves instead of hiring someone to handle it.