BRAND & WEBSITE DESIGN

We partnered with Purple House, a home care services company, to re-design their new logo and update their brand and website. Our goal was to preserve the original colour palette while giving the rest of the brand and visual identity a refresh that would speak directly to their audience and help gain their trust.

After gaining an understanding of the brand, its current challenges, and vision for the future we began developing the identity. The previous type was swapped out for a clean, modern sans-serif font that’s easy to read for eyes of all ages. With the logo, we wanted to be sure it was immediately clear what the brand does and established them as a credible presence. We developed a suite of three separate logo variations, including a unique submark to unify the brand presence across channels.

Feeling the previous images lacked the warmth and character that underpins the brand, we replaced them with a curated collection of more organic feeling stock photos, until we were able to coordinate with photography to arrange for brand photos, which have since been updated on the site.

For the website, the focus was on creating a website that felt intuitive for users to navigate while also capturing the brand's personality and warmth without clutter and confusion. Each page strategically guides users to get in touch. The final result is a cohesive digital presence that feels modern, confident, and true to Purple House’s caring nature and professional quality of service.