A STRATEGIC BRAND REFRESH AND WEBSITE REDESIGN FOR A GEOTECHNICAL ENGINEERING FIRM
CLIENT
Half baked cookies
industry
home bakery
year
2023
THE CHALLENGE
We partnered with Jess, the founder of Half Baked Cookies, a home-based bakery that takes cookies to the next level, to design her website and branding. Until then, Jess had been managing all her orders through Instagrams DMs, and was looking to set up an online store that would do the work for her, so she could get back more time to focus on what she loved, baking ridiculously good cookies.
DELIVERABLES
our approach
When Jess contacted us, she only had a logo like many of our clients. We expanded on the logo to create a full brand complete with fonts and colours that express it’s sweet and fun personality. With only having 5 flavours available at a time, we opted to build the website on Squarespace rather than shopify. It was also important to Jess to be able to manage the updates herself, so the user-friendliness of Squarespace was a natural fit.
THE feedback
I love how it turned out! Emily knew exactly how to bring my idea to life. I’m so glad I just can easily go in and update the flavours every week myself instead of hiring someone to manage it.”
Jess
Founder
half Baked COokies
WEEKS
FROM KICKOFF TO LAUNCH
01
SITE VISITS
WITHIN THE FIRST MONTH
200+
INDENPENDENCE
EASILY ADD AND UPDATE CONTENT
