CONTENDER

A STRATEGIC BRAND REFRESH AND WEBSITE REDESIGN FOR A GEOTECHNICAL ENGINEERING FIRM

CLIENT
PRI ENGINEERING

industry
ENGINEERING

year
2024

THE CHALLENGE

Contender is a Toronto-based PR firm that specializes in turning stories into headlines for top names in the sports and media. Our goal was to take their existing DIY logo and redesign it into a brand that reflected their high-level results and connected with the kind of brands they want to work with.

DELIVERABLES

BRAND STRATEGY
BRAND VOICE
VISUAL IDENTITY
CUSTOM WEB DESIGN
DEVELOPMEN
STRATEGY

PARTNERSHIP
TRANSPARENCY

We created a MINIMAL BUT impactful HAND DRAWN lOGO mark that IS versatileacross both sports and entertainment audiences, using the interlocking C’s to simultaneously mimic a focal point of a camera and the centre point of a sports field.a high-contrast palette with strong messaging, the result is a brand that feels authentic to the level of service and speaks directly to their target audience. With our brand guidelines documents and quick-reference sheet, Akasha has everything she needs to show up consistently, stand out to and connect with her audience, and build long term trust.