I'm Emily Simmons, a freelance designer who understands that design without strategy is just decoration.

Anyone can make something look pretty on the surface. That's not what I'm here to do. My approach places strategy before aesthetics, taking the time to listen, question, and uncover what truly matters. Every design decision is backed by data and every pixel has a purpose.

Over the past 10+ years, I've worked across branding, websites, UI/UX and graphic design, collaborating with startups, marketing agencies, international teams, and everyone in between. When we work together, you’re working directly with me, the person doing the work, hands on, all in, every time. No hand-offs or sneaky business. Because the best partnerships don’t come from cutting corners, they come from deep collaboration, open communication, and genuine trust.

Expertise

Creative direction Strategic vision and art direction for brands

Graphic design Visual design for print and digital marketing

Brand strategy Positioning and brand identity development

Visual identity Logo design and visual brand systems

UI/UX and web design User interface and experience design

Website design Custom web design and development

Motion graphics Basic video editting content creation

Toolkit

Adobe Creative Suite

Figma

Canva

CSS /HTML /Javascript

Squarespace

Wordpress

Shopify

And More

/ Testimonials

Client success stories.

5/5

"I've been getting tons of clients from the site already! Emily really knows what she's doing. She made the entire process so easy and fun. She really took the time to listen to what I needed and understood my vision perfectly."

Matt Palmer

Owner, Second Nature Garden Solutions

5/5

"With Emily there's no fluff or ego, just genuine care, clear communication, and a real drive to deliver work that resonates. She's thoughtful, responsive, and has a calm confidence that puts you at ease."

Lana Crosbie

Co-Founder, Big World Creative

5/5

"From the colours to the logo and website every detail was intentional and aligned perfectly with our goals and vision. Emily's creativity, responsiveness, and insight made the entire process seamless."

Meg Geraghty

Co-Founder, ARK

5/5

"What really sets Emily apart is her genuine commitment to not only meeting your expectations, but surpassing them. I have absolutely no doubt that if you choose to partner with Emily, you'll feel supported and confident."

Heather Chapman

Co-Founder, Big World Creative

5/5

"We've been working with her for over two years now, and she's been fantastic to partner with. She's dependable and everything she does is creative, thoughtful and high quality. If you're considering working with Emily, do it!"

Devin Tempo Wright

COO, ThinkFuel

5/5

"Emily is freaking phenomenal. Hands down the easiest designer to work with. She's straight up and efficient but genuinely listens and takes the time to understand your goals. I'm thrilled with how my updated brand turned out!"

David Park

Product Manager, Innovation Labs

5/5

"Emily takes the stress out of projects from the beginning to the end. She's a clear communicator who's genuinely dependable and really knows how to turn ideas into polished, high quality designs."

Christine Bellefontaine

CMO, Yulio Technologies

Previous projects.

A curated selection of projects that reflect my commitment to strategic and purposeful design.

/ My Work

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