Britsh Empire Fuels

We collaborated with the marketing team at British Empire Fuels to refresh their branding and redesign their 50 page Squarespace website. The goal was to take the existing brand and give it a clean, modern refresh that accurately showcased their expertise in the industry.

Wanting to keep the brand recognizeable, we kept the refersh minimal and intentional, adding gradients and exploring additional color shades and font weights to build on what was there rather than start from scratch.

With the layout we focused on a clean, intuitive design that makes it easy for customers to learn more about their services and get in touch. Adding real brand photography in place of the stock images the old website used allowed us to really bring the brand’s personality to life and create a sense of trust.