Second Nature

Matt approached me in 2025 to design the brand and website for his new garden services . From the beginning, our goal was to create something that stood out from traditional brands in the space. Something that felt playful and bold, capturing who Matt is, while still maintaining the sense of professionalism and care that he brings to his work and gardens.

We started with the brand strategy to give us a blueprint of how the brand needed to come to life. We identified their values, goals, gaps and opportunities giving us a clear picture of how the brand could stand out and connect with their audience.

To bring the new brand identity to life, we combined bright nature tones with bright floral accents and a bold, retro-inspired font. With the messaging, we focused on easy to understand language that feels authentic and relateable to their audience. The final result was a brand identity that feels fun, approachable and trustworthy, embodying Matt's genuine personality.

With the website, we did a custom design and build on Squarespace, focussing on an intuitive design while still making sure the site reflected the brand’s bold and fun personality. Custom web animations and interactions create a dynamic and engaging user experience across devices. The new website feels authentic while making it easy for users to explore Matt’s services, previous work, and feel comfortable getting in touch with him.